Origin of New Hollywood (Cinemas of the World)

 Notes on the origin of New Hollywood (from Cinemas of the World)

• The emergence of New Hollywood marked a delayed response from the industry to changing audiences and social values.
• With the increase in the popularity of television as a medium for visual entertainment, family audiences went to the cinema less often and the primary audience for movies became a 'demographic of males between their mid teens and mid twenties'.
• However, the major Hollywood studios reacted slowly to this and continued producing family oriented films which previously had offered stable profits due to mass appeal.
• They also continued to use ageing, established film stars like John Wayne, Cary Grant, and Elizabeth Taylor.