'Ancestree' Advert Storyboard

Because the concept for my promotional video is visually very minimalist, I've chosen to make the storyboard using simple drawings. This conveys the visuals of the video well as the setting is a studio with a white backdrop and the most important detail to convey visually is the positioning of my characters.

The narrative takes place in the format of two characters who are being interviewed in a studio.

Maddy starts telling the story of how she met her distant family member using Ancestree.

Chris also tells parts of the story from his perspective.

The video alternates between shots of Maddy and Chris explaining how the app brought them together.

The interviews are edited together in such a way that they complete each other's sentences and each adds relevant details to the story.

After several cuts back and forth between Maddy and Chris telling the story. It is revealed that they are in the same studio together - representing how Ancestree brings family members together. They hug.

Over a slow-motion shot of the hug, Chris says over voice-over "Family is family, no matter how distant."